Tamaulipas relies on road trips and MICE to boost tourism


As part of the strategy to reactivate travel in Tamaulipas, the state Secretary of Tourism invites travelers to make road trips to different destinations, and the activities of the MICE segment are already back.

MICE is an acronym for the Meetings, Incentives, Conventions and Exhibitions tourism segment.

Tamaulipas Secretary of Tourism, Fernando Olivera Rocha, presented to travel agents, tour operators and representatives of industry associations the comprehensive strategy to position himself in the minds of travelers.

Olivera Rocha highlighted the closeness that exists between important travel destinations such as CDMX, Monterrey (the main tourist market) as well as El Bajío, thanks to land connectivity.

Sectur Tamaulipas  Tamaulipas se apoya en road trips y MICE para impulsar el turismo Sectur Tamaulipas 848x478

The tendency of travelers to use their vehicle instead of a bus favors the strategy of promoting road trips, which can start from the southern area in Tampico to continue towards Ciudad Madero, Aldama, Gómez Farías, El Cielo, Tula (Pueblo Mágico) and Palmillas.

From there you can continue with the northern and central route that covers Nuevo Laredo, Mier (Magic Town), Reynosa, Matamoros, Victoria, San Carlos and Padilla.

Due to its geographical location, Tamaulipas is also an important business destination, so the MICE segment also has a strong agenda with five congresses in October.

In addition, the World Trade Center is being developed in Nuevo Laredo, a multimodal complex that will include a convention center and hotels, which complements the offer of meetings with Expo Tam Reynosa.

The head of Sectur Tamaulipas emphasized the sanitary controls that were carried out mainly by having controlled access with reservation in Playa Miramar, which before the pandemic received 200 thousand visitors a day and now only 20 thousand, in its most demanded days.

He also spoke about new attractions such as the Children’s Museum Boat in a former penitentiary, the Alta Cumbre viewpoint, the municipal markets of Tampico, and the Laguna del Carpintero Urban Park.

To facilitate the arrival of visitors to the state, a highway is built from the Bajío that will connect it in five hours, as it has a tunnel under the Sierra Madre. Air connectivity has also practically recovered on the national side and is progressing internationally.

Under the slogan La Sorpresa de México, Tamaulipas continues its promotional strategy that will encourage the arrival of tourists now that trips have been reactivated.

Tamaulipas launches its new platforms Buy TAM and Meet TAM

Tamaulipas Tamaulipas launches its new platforms Buy TAM and Meet TAM Sectur TAM Buy TAM Meet TAM 848x478

As part of the strategy to reactivate the travel industry, the Tamaulipas Tourism Secretariat launched two new digital platforms, Compra TAM and Meet TAM, which are in addition to the entity’s other information, marketing, and promotion initiatives.

In a virtual press conference, the Secretary of Tourism of Tamaulipas, Fernando Olivera Rocha, detailed the functions of these new tools that are aimed at the sale of tourism products, reservations, and experiences in the different segments and destinations of the state.

Olivera Rocha recalled that from the first weeks of the pandemic crisis, the Decision-Making program was designed, which concentrated on different initiatives with which the tourism sector would be reactivated.

Hence the Sani TAM Pro seal, the reinforcement of TAM Agent, the design of marketing campaigns for the tourist 5.0, and competitiveness tools through training and certification of service providers.

Now that tourism activity has resumed in Tamaulipas, the commercialization stage with which Compra TAM is running, a mobile app that concentrates the tourist offer of the entire state on a platform available for Android and iOS systems, is activated.

Compra TAM is a guide so that the tourist can organize their trip and be accompanied at all times from their cell phone. It has access to the other platforms and sends notifications with information and updates to the minute.

Through its booking engine it allows to control the capacity on beaches, it has a catalog of guided tourist experiences in the different municipalities of Tamaulipas, road trips, a list of tourist establishments, and more.

Within Compra TAM, Meet TAM was integrated, a catalog of 45 experiences made up of tour operators with packages and scheduled departures, hotels with discounts, courtesies, promotions, entertainment sites with discounts and activations, tourist guides and restaurant owners.

This tool will make it easier for travelers to select between the segment of their preference and is also designed for the needs of each group of tourists by age: couples, families, young people, groups, seniors and business trips.

The portal offers packages ranging from four hours to three and a half days, with hotel nights, reservations, advance purchase and scheduled departures.

With these new tools, Tamaulipas seeks to consolidate itself as the most recognized emerging tourist destination and is supported by its slogan “The surprise of Mexico.”

Tamaulipas Post