With the goal of strengthening the tourism industry in the southern part of the state, state and municipal authorities initiated actions to organize Playa Miramar and promote the Tampico-Miramar brand.
“This is a coordinated effort between the federal Tourism Secretariat, headed by Josefina Rodríguez, and the Tamaulipas Secretariat,” said Benjamín Hernández Rodríguez, head of Tourism in the state.
With this, Fonatur, through the Tourism Secretariat, will implement a program emphasizing regulation, identity, and service improvement, among other points.
“Through various strategies and a forward-looking vision, the governor of Tamaulipas, Américo Villarreal Anaya, is strengthening and promoting the sector at all levels,” he stated.
Additionally, a credentialing process for merchants will be carried out as part of the organization, providing them with an identity and facilitating their formal integration into the beach’s tourism activities.
Additionally, efforts are being made to position the Tampico-Miramar brand at national and international tourism fairs and events as part of a promotional strategy.
These actions mark an important step toward the sustainable and orderly development of Playa Miramar, one of the most iconic destinations in the Gulf of Mexico, he concluded.
Ciudad Madero, Tamaulipas.- With the goal of strengthening the tourism industry in the southern part of the state, state and municipal authorities initiated actions to organize Playa Miramar and promote the Tampico-Miramar brand.
“This is a coordinated effort between the federal Tourism Secretariat, headed by Josefina Rodríguez, and the Tamaulipas Tourism Secretariat,” said Benjamín Hernández Rodríguez, head of Tourism in the state.
With this, Fonatur, through the Tourism Secretariat, will implement a program emphasizing regulation, identity, and service improvement, among other points.
“Through various strategies and a vision for the future, the governor of Tamaulipas, Américo Villarreal Anaya, is strengthening and promoting the sector at all levels,” he stated.
Additionally, a credentialing process for merchants will be carried out as part of the regulation, providing them with an identity and facilitating their formal integration into the beach’s tourism activities.
Furthermore, work is being done to position the Tampico-Miramar brand at national and international tourism fairs and events as part of a promotional strategy.
These actions mark an important step toward the sustainable and orderly development of Playa Miramar, one of the most emblematic destinations in the Gulf of Mexico, he concluded.
Source: eleconomista
